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    Sony is a Japanese multinational conglomerate corporation headquartered in Tokyo. Its businesses include consumer electronics, entertainment and financial services. The company is one of the leading manufacturers of electronic products for the consumer and professional markets and is ranked on 105th position in the 2014 list of the Fortune Global 500. For several decades now, Sony has been synonymous with a brand identity that prides itself on innovation, reliability and cutting-edge products. It’s Bravia line of LCD and LED televisions has always set the standard for advancements in technology and is considered to be the best in its class. Sony also manufactures the highly-popular Playstation gaming console which has for several years brought an unparalleled and riveting gaming experience for enthusiasts. Other than that, the Xperia smartphone series has also set new standards for smartphones on the Android platform – including water resistance and premium build quality. In many ways Sony has also been a trend setter, such as its introduction of the portable music player – the Walkman. This technological innovation spawned a trend of further innovation in the industry, eventually paving the way for MP3 players which completely changed the ecosphere.