The Story of Generation Pakistan

Generation Pakistan is the brainchild of visionary husband and wife duo Nosheen Khan and Saad Rahman. The two started Generation in 1983 to feed the growing demand for fashionable, ready-to-wear clothing in Pakistan. The brand began by wholesaling to larger outlets, eventually growing to become the fashion house it is today because of its steady success through innovative prints and designs. Today, it stands as an iconic name in the fashion industry, consistently praised for its creativity and ability to fuse elements of traditional local design with an undertone of contemporary style. It has won a number of awards for its achievements in design and continues to be synonymous with individuality and fashion.

Generation Latest Fashion Collection

Generation Pakistan comes up with their latest fashion collection every year and you can check out 2019 generation fashion collection online on Daraz Pakistan.

Generation Classic

Embodying timeless elegance and poise, Generation’s Classic line thrives on patterns, designs, and techniques that survive the test of time and deliver fashion in a flavor universal to women of all ages and tastes!

Generation Basic

If you’re looking for minimalistic, everyday pieces to wear to work or college then Generation Basic has you covered. While these pieces are simple and made for casual, hassle-free wearing, they still stand out because of their edgy cuts and a combination of different textures and colors.

Generation Women

This line of generation clothing takes trendy clothing to the next level with embroidery and prints that have a unique feminine flair to suit every personality. They can be worn both for casual and semi-formal occasions.

Generation Formal

Whether you’re shopping for clothes for Eid, a special event, or weddings – Generation formals encompass a number of traditional and contemporary techniques to give you formal wear that makes a statement!

Generation Cottage

Support the effort of local female artisans by shopping from Generation’s Cottage line. The clothes embody generations of traditional design and technique.

Generation Flo

Want to go bold and make a statement? Generation Flo aims to create trendy, high fashion pieces that will make you stand out in a crowd and speak the language of your individuality to the world.

Buy Generation Clothing Online Through

Looking to refresh your wardrobe? Now you can shop online for Generation clothing completely hassle-free through Daraz. Generation’s collection includes a blend of modern, edgy, classic, and timeless pieces. Shop for a wide selection from official Generation online store.

Get Your Hands-on Exclusive Generation Prints

Can’t find the prints you want in Generation store? Daraz has a wide collection of Generation clothing that may only be available through online orders. Don’t let the designs you won't slip through your hands and order today!

Multiple Payment Options

Pay with your credit/debit card or choose cash on delivery for hassle-free payments.

Guaranteed Authenticity

If you’re worried about counterfeit products – don’t be! When you shop through Daraz Mall, you can be at ease knowing you’ll get 100% authentic products.

Easy Returns on Daraz

Don’t like what you bought? Not a problem! We have a 14-day return policy for products that are still in the condition you bought them in.