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    Microsoft is an American multinational company that specializes in developing, manufacturing and marketing computer software, consumer electronics and personal computers. Headquartered in Redmond, Washington, Microsoft was established in 1975 by Bill Gates and Paul Allen and quickly established itself a household name for solutions in the technology services sector. After successfully developing Windows – an operating system for both personal computers as well as enterprise servers, the Microsoft brand name was synonymous with reliability, efficiency as well as ease of use. Building upon these strengths, the company also successfully entered the entertainment sector by introducing the Xbox and Kinect home console systems as well as Zune – an MP3 player.

    Microsoft is one of the world’s most valuable companies in terms of market capitalization and the largest software developer. Having recently introduced its Surface line of tablet pcs, as well as taking over the Lumia smartphone series, Microsoft has taken steps to consolidate its position across the breadth of the technology sector. With a new CEO at the helm in the form of Satya Nadella, it is likely that Microsoft will continue to shape its core competencies in areas which are increasingly more important in the 21st century, such as cloud computing, enterprise solutions as well as the consumer technology market.